What Every Marketing Manager Should Know
How much should every marketing manager know? The short answer is: As much as possible. The best thing that you can do as a marketing manager is strive to be like a sponge, soaking up as much information as you possibly can because this is a very deep topic with a lot to learn and understand before you can reasonably perform well within this particular arena. The more that you know, the better prepared you will be to meet the needs of the marketing campaigns that you are managing and the demands of the customers that you are trying to attract.
One of the biggest things for you to understand is SEO, and how SEO, SEM and social media marketing are all very different. SEO is about optimizing websites for search engine friendliness, because websites that appeal to the search engines earn better page ranks and more traffic as a result. SEM is similar to search engine optimization, but it focuses on paid search marketing, such as the advertisements on the right sidebar of Google results as an example. Third you have social media marketing, which include promoting your brand on Twitter, Facebook and forums around the web. Further, it can also be helpful to include videos on your website, since many people prefer to see a short movie than reading a large chunk of text.
Being good at SEO, SEM and social marketing is just the beginning when you are a marketing manager. A marketing manager also has to be well versed in PR, advertising and marketing for websites and for the Internet audience. Marketing offline is not the same as marketing online, and you should be well versed in both of these things in order to do well in this career. Both online and offline marketing campaigns are important for any business that has either presence, seo online or off, and especially if they have both.
You must make sure to understand social media and social networking in order to do well as a marketing manager. These are arenas that are constantly growing and changing, and one of the best things that you can do is to grow and change with them. When you know how to utilize social media and social networking to your advantage, you will instantly be more versatile and capable in the industry. Being a marketing manager means understanding a lot about offline and online internet marketing, but this kind of knowledge can really go far in helping you to excel within your field of work. A good advice for marketing managers is to follow about 20 leading marketing blogs to continuously learn more about your industry.
