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There are a variety of digital marketing agencies who focus on SEO. Their professionals will conduct an in-depth analysis of a website's performance to assess the strengths as well as weaknesses before making modifications that can improve organic search ranking for that client.

For the SEO service, our very first step is to make sure that the content of our clients is formatted correctly. This includes studying keywords and utilizing the right keywords in their site content to ensure that search engines can understand the keywords. Other SEO elements include enhancing images and incorporating meta descriptions to each page. Furthermore, SEO also works to enhance site structure and navigation by linking pages logically while creating internal site maps so that search engines can index everything quickly.

Another crucial aspect of SEO is fixing the technical problems that prevent search engines from indexing your website correctly. This includes making sure your site is mobile-friendly and has speedy loading speeds, and utilizes descriptive meta tags. In addition, broken links should be fixed quickly, as others could negatively affect its accessibility and prevent crawlers and indexers in indexing your site properly.

One of the main benefits of SEO for clients is the potential for it to generate leads and sales for them. SEO improves the visibility of their brand and makes their brand more credible and this is often reflected in a higher footfall at stores or product orders being shipped out by warehouses - metrics which can be tracked with tools such as Google Analytics.

If you're a marketing agency, it's imperative that you have an in-depth knowledge of SEO so you can offer your clients valuable information and guidance. However, keep in mind that SEO is not to be viewed as a quick fix, rather it should be seen as a way to invest in the long-term viability of their website. It is important to become familiar with the various aspects of SEO so that you can give your clients the best service that ensures strong performance in search results.